Internal hospitality experiment · July 2026
CityPlace bnb
Visibility quadrupled for one high-intent central Dallas extended-stay question after a purpose-built page shipped.
The measured result
CityPlace bnb’s visibility for “Show me professional extended-stay options within central Dallas” quadrupled from 11.1% to 44.4% in the locked prompt cohort.
The intervention
The AEO Factory identified a gap around professional extended-stay options in central Dallas. A targeted owned page was built and deployed at cityplacebnb.com/professional-extended-stay-central-dallas.
The page directly answered the recommendation prompt, clarified CityPlace bnb’s location and furnished-stay context, and connected the answer to related property and booking information.
The measurement
- Baseline and follow-up used the same locked prompt cohort
- The follow-up occurred four to five days after the new page shipped
- The factory decision for this experiment was scale
The honest conclusion
What can be said
The targeted prompt cohort showed an early 33.3-point visibility lift after the intervention. This is evidence of prompt-level movement, not a guarantee of broad account improvement or revenue impact.
Measure the exact question your best buyer asks.
A narrow prompt cohort makes the intervention and the result easier to evaluate.
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